SBF,
It's a shame you didn't bother to read the peer reviewed scientific paper I cited in my very next post as many of the objections you raised are addressed. The New Humanist article, which you quoted from, can be forgiven as it's seven years old and was written before the science was in.
But incase you missed it here's the link again:
http://journal.frontiersin.org/article/10.3389/fnhum.2015.00071/full
If after reading it you still think it's "nonsensical reductionism" then by all means feel free to reach out to the Professor who co-authored the paper, Dr. Zhang, to give him a piece of your mind and tell him exactly why you know so much more about the topic than he does.
Here's his e-mail [email protected]